The divestment of BPO simplifies Salmat’s group strategy around our vision to be Australia’s leading omni-channel communication partner, assisting our clients to maximise their Return on Communication (“ROC”). It is a front end communication focus in contrast to BPO’s back office activities.
Our balance sheet is in a very strong position and the board is considering options that will further drive shareholder value, including acceleration of the growth strategy by building our scale and capability in the digital services and communications market, reviewing the appropriate business and cost structure and deleveraging the balance sheet.
The concept of “omni-channel communication” means that our principal focus is to provide B2C (business to consumer) organisations with an integrated, consistent and highly coordinated range of front office communication solutions that they can use to acquire, grow and retain their customers. We have the largest consumer reach and distribution capability in the country, via more than five billion catalogues, 21 million Lasoo visits, 720 million emails and 100 million telephone conversations each year. Salmat is in contact with more consumers on behalf of its clients than any other organisation in Australia.
Underpinning our objective of “Maximising ROC”, our business operates in the two distinct areas of brand management and commerce services.
Brand management is fundamental to our clients improving their customer engagement and retention. The most common examples of brand management solutions that we provide are e-mail and loyalty marketing campaigns, social media marketing and monitoring, Search Engine Marketing (“SEM”) and Search Engine Optimisation (“SEO”), mobile apps, loyalty management, and data insights and reporting.
Commerce solutions provides a range of activities that directly drive our customer’s sales, including catalogue distribution, E-commerce, kiosk services, voice and speech based solutions, direct sales, Lasoo, Roamz and digital catalogues.
In both activities, we become deeply embedded in our clients businesses, often providing them access to proprietary technology platforms to deliver these solutions. As a result, we are a very strategic partner. Focussing on front office opportunities presents us with a stronger strategic client relationship as we help drive their sales directly. Underpinning this is the evolution of our strategic consulting business, which is designed to assist our customers determine what services they need to maximise ROC, which we are then able to implement.
